Embrace the 70's Shag Haircut Trend with Natural Hair Styling Products for Men and Women

Man with 70's Shag Hair Cut

Welcome to the rebellious world of the shag haircut. From its 1970s origins to its resurgence today, we'll explore its history and why it's a go-to choice for an effortlessly cool look. We'll also provide tips for getting a shag haircut and styling it to perfection. Unleash your hair's untamed potential and make a bold, timeless statement with the hottest trend of the moment—the shag haircut.

So, let's dive in and discover why the shag haircut is the hottest trend of the moment. It's time to embrace the shag and rock a look that's as timeless as it is daring.


The Rebellious Roots of the 70's Shag Haircut

Back in the 1970s, the shag haircut emerged as a symbol of counterculture and rebellion. It was created by the barber Paul McGregor. It was the era of rock 'n' roll, where musicians like Mick Jagger and David Bowie were pushing boundaries not only with their music but also with their distinctive hairstyles. The shag became a statement of individuality and nonconformity, representing a break from traditional norms and a celebration of personal freedom. 

The shag's popularity soared as it resonated with a generation that sought to challenge societal expectations and embrace a more laid-back and carefree lifestyle. This haircut embodied a sense of rebellion and effortless cool that was highly coveted by both men and women.

So, where did this rebellious haircut originate? The shag's roots can be traced back to London's vibrant music scene in the late 1960s and early 1970s. British rock acts like The Rolling Stones, Joan Jett, Stevie Nicks, Rod Stewart, and David Bowie popularised the shag, creating an indelible image of rock stars with their long, tousled hair that exuded an air of nonchalance and charisma.


Beyond its association with rock music, the shag was also influenced by the evolving fashion trends of the time. The rise of bohemian and hippie culture played a significant role in shaping the shag haircut's aesthetic. Natural, unstructured styles were in vogue, and the shag perfectly captured the free-spirited essence of the era.

The shag haircut gained further traction when it was embraced by fashion icons and celebrities. Influential figures like Jane Fonda and Farrah Fawcett sported the shag with confidence, further cementing its status as a trendsetting hairstyle. These glamorous women showcased the versatility of the shag, proving that it could be tailored to suit different face shapes and hair types.


The Shag becomes the Wolf Cut: Why It's the Trend Now

The shag haircut is back and hotter than ever in contemporary fashion! Also known as the 'Wolf Cut' It's making a stylish comeback and turning heads on runways and city streets alike.



With a shorter front that brings to mind the mullet style and frequently featuring bangs, this variation stands out. It has gained popularity among celebrities like Billie Eilish, Camila Cabello, Bretman Rock and Miley Cyrus.


So, what's behind the shag's current popularity? Let's explore why this timeless haircut is back in the limelight.

Nostalgic Vibes: Fashion loves a blast from the past, and the shag's revival is proof that 70's-inspired styles have an enduring charm. The effortless and carefree vibes of the shag are irresistible. It's like tapping into the coolness of a bygone era while giving it a modern twist that feels fresh and familiar at the same time. 

Embracing Uniqueness: Today, we celebrate personal expression more than ever, and the shag is all about embracing individuality. Unlike cookie-cutter hairstyles, the shag celebrates diverse textures, face shapes, and personal preferences. It's a haircut that can be customized to suit anyone's unique style and personality effortlessly.

Versatile and Adaptive: The shag has evolved to meet modern tastes, making it even more appealing to a wide range of people. It works its magic on both short and long hair, and can be tailored to enhance specific facial features or add volume to fine hair. With the shag, you have the freedom to create a look that suits your unique features and desired vibe.

Effortless Cool: Let's face it—we all want that "I woke up like this" look. The shag effortlessly captures that laid-back and cool aesthetic. Its tousled layers and natural texture exude confidence and an air of nonchalance. Plus, it's a low-maintenance option that allows you to wash and go, perfect for those with a busy lifestyle.


The shag's resurgence isn't just a simple throwback—it has evolved to incorporate modern elements. With improved haircare and styling products, it's now easier than ever to achieve and maintain a shag haircut, regardless of your hair type or texture. Take our Hair Quiz if you want a personalised recommendation! 

Rocking Your Own Shag: Tips for a Stylish Transformation

If you're ready to embrace the shag haircut and embark on a stylish transformation, we've got you covered. Follow these tips to ensure you're well-prepared, choose the right variation of the shag, and maintain and style your new haircut with ease.

Preparing for Your Shag Haircut

Tin of Zeus Pomade on a table

Before you sit in the stylist's chair, it's essential to be prepared. Consider the following:

Research: Look for shag haircut inspiration online or in magazines. Save images of shags that appeal to you, taking note of specific elements like length, layering, and texture. This will help you communicate your desired look to your stylist effectively.

Consultation: Schedule a consultation with your stylist to discuss your vision and desired outcome. During the consultation, ask questions about the haircut process, maintenance, and any concerns you may have. Be open to your stylist's suggestions and expertise—they can recommend variations of the shag that will complement your face shape, hair type, and personal style.

Choosing the Right Variation of the Shag for you

The beauty of the shag is its versatility. Consider these factors when choosing the right shag variation for you:

Face Shape: Different shag variations can enhance or soften certain facial features. For example, face-framing layers can accentuate your cheekbones, while longer layers can add length to a round face. Consult with your stylist to find the best shag style for your face shape.

Hair Type and Texture: The shag works well on various hair types and textures, from straight to wavy to curly. Discuss your hair's natural characteristics with your stylist to determine the best approach for layering and texturizing your shag.

Lifestyle and Personal Style: Consider your lifestyle and personal style when choosing a shag variation. If you prefer a low-maintenance look, opt for a shag with minimal layering and styling requirements. If you're more adventurous, go for a heavily layered shag with a bolder texture.

Practical Tips for Maintaining and Styling Your Shag Haircut

To keep your shag looking stylish and fresh, follow these tips:

Regular Trims: To maintain the shape and structure of your shag, schedule regular trims every 6-8 weeks. This will help prevent your layers from becoming unruly and keep your haircut looking sharp.

Product Selection: Choose styling products that enhance the natural texture of your hair and provide hold without weighing it down. Opt for lightweight products like Natural Barber Co.'s Hades Matte Paste all-natural hair wax, which offers flexibility and a natural finish.

Styling Techniques: Embrace the effortless nature of the shag by using simple styling techniques. Scrunch your hair with a texturizing spray for a tousled look or use a round brush to add volume and movement. Experiment with different techniques to find what works best for your desired style.

Play with Accessories: Enhance your shag with stylish accessories like headbands, scarves, or hair clips. These can add a touch of personality and elevate your overall look.

Remember, the shag is all about embracing your individuality and having fun with your style. Be open to experimentation and don't be afraid to play around with different styling techniques and products until you find what works best for you.

With these tips in mind, you're well-equipped to rock your own shag with confidence and style. Embrace the transformation, enjoy the versatility of your new haircut, and let your unique personality shine through.

Unleashing Your Hair's Untamed Potential with Natural Barber Co.

At Natural Barber Co, we believe in harnessing the power of nature to bring out the best in your hair. Our range of natural hair care products are specially designed to enhance your shag haircut, allowing you to unleash your hair's untamed potential. Let's introduce you to two of our star products, Zeus Pomade and Hades Matte Paste, and show you how they can elevate your shag to new heights.

Zeus Pomade

Zeus Pomade tin among coral rocks

Our Zeus Pomade is a versatile styling product that offers medium hold and a natural shine. It provides the perfect balance between control and flexibility, allowing you to shape and define your shag without weighing it down. With its nourishing blend of natural ingredients, including beeswax and essential oils, Zeus Pomade keeps your hair healthy and adds a touch of sophistication to your look.

How to use it: Apply a small amount of Zeus Pomade to your fingertips and distribute it evenly through damp or dry hair. Work it into your shag, focusing on the ends and layers to add definition and control. Use your fingers or a comb to style your hair as desired, whether it's a sleek and polished shag or a more tousled and textured look.

Hades Matte Paste

Hades Matte Paste Tin against a cliff
For those who prefer a more textured and matte finish, our Hades Matte Paste is the ideal choice. This lightweight paste provides a firm hold and a natural-looking matte finish, giving your shag an edgy and tousled appearance. Enriched with natural clays and plant extracts, Hades Matte Paste adds volume, texture, and definition to your hair while keeping it nourished and protected.

How to use it: Take a dime-sized amount of Hades Matte Paste and rub it between your palms to warm it up. Apply it evenly throughout your hair, focusing on the roots and layers to add texture and volume. Scrunch your hair or tousle it with your fingers to create a disheveled and effortlessly cool shag style.

Tips and Tricks for the Perfect Shag Look with Natural Barber Co:

Man holding tin of Hades Matte Paste

  1. Start with small amounts: It's better to start with a small amount of product and build it up gradually. This allows you to control the level of hold and texture without overloading your hair.

  2. Experiment with different techniques: Play around with different styling techniques to achieve the desired look for your shag. Use your fingers for a more undone and tousled effect or a comb for a sleeker appearance.

  3. Refresh throughout the day: If your shag needs a pick-me-up during the day, simply run your fingers through your hair and reshape it with a touch of Zeus Pomade or Hades Matte Paste. This will revive your style and keep it looking fresh.

By incorporating Natural Barber Co's Zeus Pomade or Hades Matte Paste into your hair care routine, you can take your shag to the next level. These natural and nourishing products will enhance your hair's texture and shape while providing the hold and flexibility you need for the perfect shag look.

Go forth and embrace the Timeless Cool of the 70's Shag Haircut

To sum it up, the 70's shag haircut has a rebellious history that still rocks our world today. From its rock 'n' roll roots to its iconic status on the heads of stars like Bowie, Fawcett, Jagger, Fonda, and Richards, the shag is a force to be reckoned with in the fashion world.

Now, it's making a comeback and reclaiming its well-deserved spot in the spotlight. The shag's nostalgic vibes, celebration of individuality, versatility, and effortless cool make it the perfect choice for those looking to make a bold statement with their hairstyle.

So, go ahead, embrace the rebellious spirit of the shag and make a statement that's uniquely you. Let your hair reflect your personality, confidence, and boldness. Whether you're strutting through the city or owning the stage, the shag will turn heads and leave a lasting impression.

In the end, the 70's shag reminds us that some things never go out of style. It's all about self-expression and embracing our individuality. So, dare to be different, embrace the shag, and let your hair tell your story.

Unleash your untamed potential with the timeless cool of the shag—it's a choice you won't regret.

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